What I'm doing now

Building better ecommerce tools

I'm building the future of ecommerce conversion rate optimization at Varient ↑ .

Previously

Shopify Ecosystem

Together with the good people at Vitals.app ↑ we took on the challenge in helping new Ecommerce entrepreneurs succeed. This is no small feat as about 70% of new stores close within their first year.

Marketplaces

I worked for 7 years at tutti.ch ↑ , Switzerland's largest second-hand marketplace. I got to try out different roles, working as a Product Manager, Software Engineer and Chief Technology Officer.

Startups

I've launched my first startup, SafeShops, in 2007.

16 years later, in 2023, I've built Spearmint.health, a product that provides an evaluation of your metabolic flexibility. My goal was to do my part in fighting the #1 endemic disease of our days: insulin resistance, impacting all 4 leading causes of death.

If you want to go even further back in time, I've built multiple startups in the Ecommerce and Marketplace domains.